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When I was in my late teens or early 20s, I was at Rich’s Cigar Shop in Portland, Oregon, which had the best magazine selection in the city in those days, and I picked up a copy of a magazine called Adbusters. The magazine had a hole in it, and a card insert with just a black spot on it, both of which were part of that particular issue’s design. I liked it. The subtitle was: “A Journal of the Mental Environment,” or something similarly boldly rhetorically Structuralist. I was surprised. I was excited. The articles were different, advocated for political agency in a way different than any I’d experienced. I felt that naïve vitality that, at 31, seems more and more difficult to kindle.

Today, I find Adbusters kind of stupid. Its lefty academicese smacks of the do-nothing superiority that masquerades as contemporary liberal revolutionary spirit. Honestly, Adbusters and your flock, what revolution has your “culture jamming” actually accomplished, other than inspiring many people to spend their money on your magazine and schwag and to read with a sense that they’re doing enough because they know enough to be in on the dark joke of the present? I enjoyed the snarky Obama-with-a-clown-nose cover, sure, but your magazine is a waste of time.

In any case, I was at Powell’s this week and saw another magazine which transported me back to the original geeky, excited tingle I felt when I saw my first Adbusters. This magazine, The Baffler, is less revolutionary in its rhetoric and sharper in its content than Adbusters. Volume 2: No 01, which I couldn’t help but purchase, contains an essay about what the Internet looks like, a follow-up to No Logo by Naomi Klein, images of “feral houses,” a “motor city elegy” written by a Detroit native, articles on finance, politics, social networking sites—the usual sort of upper middle class political stuff—and poems by Rae Armantrout, Thomas Sayers Ellis, Jack Spicer, and Devin Johnston. Poems!

I leave you with encouragement to check The Baffler out, should you be in need of baffling (or in need reading for the train or plane), and the second section of Armantrout’s fine, “This Is”:

2

This is a five star trance

To have this vantage
from the cliff’s edge,

to get drunk on indifference,

to stare

at a bright succession
of crests

raised from nothing

    and flattened

I don’t much care for flarfing, spoetry, or any of the pedantic ballyhoo and giggling that attend these “avant-garde” or rather more absurd, “post-avant-garde” little poetry-world eddies, but I am interested in the arrival of a message in my “Spam” folder that does not clearly connect to a commercial aim—text that is literary, in some sense, but displaced from its usual context in a way that makes my thoughts teeter and bend toward sublime confusion for a moment.  For example, on a whim I recently checked an email address I’d abandoned to find an inbox full of Spam messages advertising prescription drugs, West African swindles, on-line casinos, virility aids, etc., yet also the following, without any immediately transparent commercial purpose:

Says that the Russians once anchored here and hunted sea-otter before the first Yankee trader rounded the Horn, or the first Rocky Mountain trapper thirsted across the “Great American Desert” and trickled down the snowy Sierras to the sun-kissed land. No; we are not resting our horses here on Humboldt Bay. We are writing this article, gorging on abalones and mussels, digging clams, and catching record-breaking sea-trout and rock-cod in the intervals in which we are not sailing, motor-boating, and swimming in the most temperately equable climate we have ever experienced. These comfortably large counties! They are veritable empires. Take Humboldt, for instance. It is three times as large as Rhode Island, one and a half times as large as Delaware, almost as large as Connecticut, and half as large as Massachusetts. The pioneer has done his work in this north of the bay region, the foundations are laid, and all is ready for the inevitable inrush of population and adequate development of resources which so far have been no more than skimmed, and casually and carelessly skimmed at that. This region of the six counties alone will some day support a population of millions. In the meanwhile, O you home- seekers, you wealth-seekers, and, above all, you climate-seekers, now is the time to get in on the ground floor. Robert Ingersoll once said that the genial climate of California would in a fairly brief time evolve a race resembling the Mexicans, and that in two or three generations the Californians would be seen of a Sunday morning on their way to a cockfight with a rooster under each arm. Never was made a rasher generalisation, based on so absolute an ignorance of facts. It is to laugh. Here is a climate that breeds vi

This message’s subject was “, who has started to g,” and it was sent by “Allcock” <[email protected]>.  A quick Googling of the first line suggests it was culled from Jack London’s story “The Human Drift,” available in ebook form at Project Gutenberg.  The attached file, which I have not opened, is probably a virally infected advertisement for something related to the moniker, “Allcock,” but we will never know, as it has been permanently deleted.

In this same scan of spam missives, I noticed that “Jerome Alford” sent me the following message, attached to an ad to get Cialis on-line without a prescription:

He had heard that before. This is a dream bridge. The orders on this are very clear. Pilar has got in trouble there. There is bound to be much firing. He put his hand on her shoulder.
But why should they bring planes? You couldn’t do it. Maria is with thy material. El Sordo did not hear them. That is for a doctor to say. No one should ask him anything. No matter what. But you can’t take them both. I’m very proud of your family.
Much more than likely. There is where the true evil lies. It irritated him a good deal. It is very simple. Daughter of the great whore of whores. Their reward was at hand. Who is ready now? Have you heard aught of this? It is not true?
Open at All Hours. That it should start. That is _really_ nonsense. Take care not to vomit. Is not this manifest? The _civiles_ looked at one another. Gredos is safer country than this. Floyd do next? Pablo for that. That is all. We go when he comes. He is very smart.

It appears to be chopped up bits of text readily available on the Internet, a collage of verb tenses, registers of diction, and so on.  Now, I’m no flarfer, no spoet, certainly not a part of any ridiculously dubbed “post-avant” or “post-avant-garde” or “avant-post” movement, but I’m fascinated by the mind’s process when facing such unconventional texts in unconventional contexts.  As opposed to the new best-selling novel, the predictable, measured sentences of a fine memoir, the easy pleasures of most poems in the New Yorker, sometimes the textual composition without commercial aim is just what I need to revive me from the narcotic effect of conventional language.  Really, is it possible that there is joy in the struggle to make meaning of language that perhaps has practically no meaning at all?  I can’t wait to check my Spam folder again in a month in order to ask myself this question again.

Friends, please post any good Spam you’ve received below, and please resist flarfing.